Informatics Publishing Limited

R. Kavitha ¹, S. Thushar ¹, S. Raameshwar ¹, J. Sanjai ¹

Affiliations
1 Sri Krishna Arts and Science College, Coimbatore, IN

Abstract

Electronic commerce or e-commerce refers to a wide range of online business activities for products and services or the transmission of funds or data over an electronic network. A variety of applications are used in conducting the e-commerce such as online shopping, carts and catalogs, electronic data interchange. The trust in E-commerce mainly depends upon the online payment system which allows a customer to make payment to the online merchant or service provider. Consumers are becoming more and more comfortable in making online transactions and are concerned about conducting electronic business transactions and the risks involved that have a vital impact on the transition of electronic business. Increasingly more consumers are migrating to Electronic-commerce to make electronic bill payments, to pay for information online, to purchase products, services. This paper deals mainly with consumers' willingness to conduct Electronic-commerce and their knowledge of the security measures used in online transactions. This study reveals the customer's perception towards e-commerce and e-payments. The study is conducted among 100 respondents and a description of the research process is provided. The major factors and interpretations are then discussed, providing a clear picture of the findings, after which the conclusion of the study is drawn.

Keywords

E-Commerce, Customer’s Perception, Purchase Behavior, Online Payments.

Full Text

   

R. Kavitha ¹, S. Thushar ², S. Raameshwar ¹, J. Sanjai ¹

Affiliations
1 Sri Krishna Arts and Science College, Coimbatore, IN
2 Sri Krishna Arts and Science College, Coimbatore, IS

Abstract

Electronic commerce or e-commerce refers to a wide range of online business activities for products and services or the transmission of funds or data over an electronic network. A variety of applications are used in conducting the e-commerce such as online shopping, carts and catalogs, electronic data interchange. The trust in E-commerce mainly depends upon the online payment system which allows a customer to make payment to the online merchant or service provider. Consumers are becoming more and more comfortable in making online transactions and are concerned about conducting electronic business transactions and the risks involved that have a vital impact on the transition of electronic business. Increasingly more consumers are migrating to Electronic-commerce to make electronic bill payments, to pay for information online, to purchase products, services. This paper deals mainly with consumers' willingness to conduct Electronic-commerce and their knowledge of the security measures used in online transactions. This study reveals the customer's perception towards e-commerce and e-payments. The study is conducted among 100 respondents and a description of the research process is provided. The major factors and interpretations are then discussed, providing a clear picture of the findings, after which the conclusion of the study is drawn.

Keywords

E-Commerce, Customer’s Perception, Purchase Behavior, Online Payments.

Full Text